Writing a real estate blog is a great way for real estate professionals to both build their brand and engage with local audiences. With blogging becoming increasingly accessible due to online platforms like WordPress, Wix and Tumblr, anyone has the ability to build one online. That being said, writing high-quality posts for real estate blogs that are both informative and valuable is easier said than done.
Not sure how to get started? We’ve taken the liberty of gathering five tips to help you get started writing the best real estate blog possible.
Research keywords applicable to your niche and location
If you’re putting hard work into real estate blog posts, you want people to actually read them. Google indexes pages based on their authority, which is determined by a number of factors such as how many other pages are linking to you and how many keywords relevant to the search term appear in the text of your blog. Below is an example of how to find the best keywords to your niche and location for free, and how to properly integrate them for optimal results.
Write a blog post optimized for SEO
Before we dive into this tip, you might be wondering what “SEO” stands for. Short for “Search Engine Optimization,” SEO is basically a measurement system for the relevancy of different articles online. The internet is pretty saturated with real estate articles, so optimizing your post with SEO in mind can make yours rise to the top of the Google search results.
Keep the tone casual
People generally like posts that feel like friendly advice rather than reading a manual, so keep that in mind when finding your writing tone. It’s ok to include a little bit of humor in your writing, and your audience will likely appreciate a blog with a warm touch.
The most important thing to remember is that you want to keep people on your page and engaged with your content. Write in a way that your audience will understand. Make them want to keep coming back because you’re so clear and helpful.
Share your blog post through your newsletter and social
Once you have your blog post written, a great way to maximize the impact is to share it across your other platforms for communication online. This includes a weekly e-newsletter and social media channels. Starting a blog and building a community online is important, and connecting the different platforms only strengthens that community.
Use visuals when sharing your blog posts
When sharing that you’ve posted a new blog on social media, it’s typically a good idea to avoid text-heavy posts. For example, let’s say that you have a real estate investing blog. Post a visually appealing picture of the post’s subject and link to the full article. Try to avoid social posts that involve taking a screenshot of your real estate articles, as text doesn’t usually transfer well onto platforms like Instagram.
Real estate blog ideas
There is no right or wrong way to start a real estate blog, but the more specific you are with your intended audience, the better. Are you writing real estate articles for other real estate professionals? Are you creating a real estate investing blog for potential clients? Whether your blog will focus on local tips for your surrounding real estate market or offer insight into the specifics of staging a house, targeting the right audience to position your blog is key.